Samsung, John West, Coca Cola, Metro Trains, Vitoria,
Fiat, SpareBank 1, Jeep
Staff from Leo Burnett’s offices gathered in Buenos Aires to produce various advertisements by sharing global cultures. They used international soccer sensation Lionel Messi to produce a Samsung commercial. Even though John West’s commercial was shot in England, its universal appeal worked in Australia. Coca Cola’s vending machine provided a real
life interaction between India and Pakistan. Metro Train’s “Dumb Ways to Die” used a catchy but simple song to
promote security. “My Blood is Red and Black” campaign in South America, with local soccer team Vitoria, increased the rate of blood donation dramatically. Fiat, Spare Bank 1 and Jeep’s commercials represented real life people, which led to emotional appeals.
This film is part of a series. The series title and other films in this series are listed below.
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