When we were children, we learned the alphabet by singing along, pretended to be superheroes that saved the world, played videos games, cards, role-playing; and then, one day, we stopped playing… or did we? The explosion of social networks and the tsunami of new interactive channels for communication that have risen in the past few years have radically changed the way in which people interact, engage and relate to brands (and with each other). Some companies have seen the need to pull away from traditional selling messages towards more interactive experiences that relate to consumers personal lives. Find out how game mechanics and game thinking can help drive innovation, loyalty and even sales.
This film is part of a series. The series title and other films in this series are listed below.
Mark It: 12 part series
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This film does not have a flyer, but there is a flyer for the film series.
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You can download the film flyer by clicking on the PDF image on the left.
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