Mark It: Marketing to Women
Women buy or influence the purchase of 85% of all consumer goods and services.
Women buy or influence the purchase of 85% of all consumer goods and services. The rise of female consumer power is changing the ways companies design, make, and market products. But are marketers sure of what matters? Do they know what women want?
This film is part of a series. The series title and other films in this series are listed below.
Mark It: 12 part series
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