Mark It: Customer Service
In the past, brands pushed out messages that came across as certainties and the customers obliged, buying more and more products.
In the past, brands pushed out messages that came across as certainties and the customers obliged, buying more and more products. Then came the time of ‘the customer is always right’, but no one truly believed he was (brands just wanted to reach further). During the 1990s, companies realized that customers were no longer sticking around and that they were no longer blindly following their lead. As the Internet and social media flourished, new and better opportunities to improve customer service appeared. In today’s increasingly connected world, the customer is king and brands need to accept that they no longer are in control. Brands can no longer de defined top-down.
This film is part of a series. The series title and other films in this series are listed below.
Mark It: 12 part series
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