Mark It: Celebrities
Everybody loves celebrities. Marketing experts and brands have long known this and have used celebrities endlessly as a tool to attract customers and sell products.
Everybody loves celebrities. Marketing experts and brands have long known this and have used celebrities endlessly as a tool to attract customers and sell products. On this episode of Mark It, find out what are the benefits and risks for a brand when being endorsed by a celebrity. Why does is work? How does it work? Is it always successful? Find out how brands can choose the right celebrity for a brand and what happens when the branded personality goes off the side of the road.
This film is part of a series. The series title and other films in this series are listed below.
Mark It: 12 part series
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