From humble beginnings as durable clothing for workers in the mining towns of the Wild West, jeans have evolved into a cultural icon.
From humble beginnings as durable clothing for workers in the mining towns of the Wild West, jeans have evolved into a cultural icon. The attire of a cowboy, a hero, a rock star and an ex-convict, jeans have played a part in antiestablishment movements and mainstream fashion alike. Changes in rivet, stitch and pocket placement trace the history of jeans that collectors treasure and pay for handsomely. Traditional dyeing techniques and hand-made denim live on in a few workshops, primarily in Japan, dedicated to maintaining the highest quality of fabric and control of every step in the process of making tailored jeans. On the other end of the spectrum, even the fading of jeans to give them a worn look is done on an industrial scale. Through interviews with fashion designers, jean tailors, historians and aficionados, Jeans traces the dissemination of denim and its cultural myths from America to the rest of the world and the formation of a global industry. All in a quest to find the reason why jeans have been so successful.
This film is not part of a series.
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